New inspirations pay homage to the vibrant colours of the earth and the sea
Montreal — For its Spring/Summer 2016 collection, Everyday Sunday provides women with a mosaic of designs and colours inspired by the earth and the sea’s abundance of beauty. Renowned for its clever multiway garments, the swimwear and leisurewear brand launches its third collection as it boosts its presence in boutiques across Canada and the United States.
In paying tribute to the female form in its many guises, the Spring/Summer 2016 season offers a trip around the world, notably to India, Spain and Mexico – places rife with history that are at once vibrant and inspiring. The terra cotta prints from the Free Spirit collection evoke images of pink clay, while Spanish ceramics are at the heart of the Lolita and Granada collections. For their part, the swimsuits of the Natural Glow collection recall coppery sand, a mineral wealth also embodied in certain gold and bronze accessories that enhance the glow of materials. The mystical spirit and translucent nature of crystals blend with the multifaceted print of the Diamonds collection, while an elaborate print prompting impressions of the deep sea and coral reefs finds its way into the Everyday Vibe collection.
Sparkling in the sunshine, precious stones have seduced for millennia. The Everyday Sunday creative team wanted to share the stones’ appeal and virtues by offering a new design: the chakra bikini, which incorporates onyx and eye-of-the-tiger in two swimsuits. These garments were tailored to light up one’s inner beauty thanks to the power of those mighty gems.
Celebrating the return of black while offering new colours and variations on bikini tops, the popular multiway one-piece can be worn up to five different ways. This signature Everyday Sunday swimsuit elegantly accentuates one’s femininity thanks to a subtle fold in the fabric.
“As our product evolves, we never lose track of our values and creative vision: to favour and prioritize comfort, relaxation and affordability, all the while setting ourselves apart with our swimsuits’ multiway designs and second skin sensation,” comments Nathalie Nasri, cofounder of the brand.
Everyday Sunday clothes are distributed on its website and in over 100 points of sale across Canada, the United States and certain online retailers. The team is currently working on the design of its first collection of swimwear and clothing for men. “We feel privileged and appreciative to witness just how quickly the brand and the Everyday Sunday collections have been adopted. It’s very rewarding to know that our efforts and the creativity of our teams make an impact and contribute to our clients’ happiness. Retailers’ enthusiasm has also exceeded our expectations, especially after our showings at the Miami Swimshow and the Swim Collective this past summer,” comments Jasmine Nasri, cofounder of the brand.
An inspired and committed ambassador
The extended Everyday Sunday family cherishes encounters and exchanges with people who share like-minded values: authenticity, positivity, wanderlust and openness to the world. This explains why the brand encourages Lydiane St-Onge, a bona fide adventurer who travels the world and shares her discoveries and on-the-ground humanitarian work online (Lydiane autour du monde), on her blog and at Canal Évasion.
About Everyday Sunday and Nasri International
Mindful of design, comfort and versatility in the creation of each garment, the Everyday Sunday brand is designed and distributed by Nasri International, a company whose head office is in Montreal (Canada). Specialized in the design, import and distribution of clothing for the whole family, Nasri has more than 20 years of experience in developing quality swimwear and leisurewear.
About the photo shoot for the new collection
The photo shoot for this Spring/Summer 2016 collection was produced by Everyday Sunday and shot by photographer Daniel Cianfarra in Mexico – more precisely, in Todos Santos and La Paz, on the beaches and land of the Baja California Sur region.
— 30 —
The lookbook and high-resolution photos are available upon request.
514 334-8282 or 1 844 334-8282, ext. 334